BrilliA is the holding company of Bra Pro and, through its subsidiary BrilliA Singapore, MAP. Bra Pro operates primarily as a sales and marketing entity, focusing on maintaining customers relationships and managing orders for lingerie and apparel from these customers. Based on the preferences of these customers, Bra Pro then directly engages with third-party manufacturers, sourcing materials, and establishing supply contracts with them. Bra Pro is a premier supplier of ladies's intimate apparel worldwide. Some of the key customers of Bra Pro include Fruit of the Loom Inc, Hanes Brands Inc, Jockey International, Hennes & Mauritz, Canadelle and Li & Fung. MAP serves as Bra Pro's fulfilment partner, overseeing the execution of Bra Pro's customers' orders. MAP's services entail leading the design and prototyping phases of the lingerie and apparel design based on Bra Pro's customer's preferences, and ensuring the quality of products manufactured by third-party manufacturers.
