CEO Lavell Malloy on Brag House's (Nasdaq: TBH) Blockchain Sports Platform & Athlete Tokenization
May. 28, 2026
CEO Lavell Juan Malloy II joins RedChip to discuss Brag House (Nasdaq: TBH), a media-tech platform building at the intersection of Gen Z fandom, blockchain infrastructure, and global athlete IP.
Brag House is built on the belief that culture is capital. With its shareholder-approved merger with House of Doge — the official corporate arm of the Dogecoin Foundation — the company is evolving into a full-stack financial infrastructure platform targeting the $2.3 trillion global sports economy. The combined entity is designed to connect fans, athletes, and brands through blockchain payment rails, NIL tokenization, and digital ownership tools that today's fragmented sports finance infrastructure lacks.
CEO Malloy breaks down the company's closed-loop revenue model, its Gen Z community advantage, key partnerships with Learfield and major university athletics programs, and why management believes the merger — approved by 98% of shareholders — marks the beginning of a much larger global expansion.
