Xcel Brands (NASDAQ:XELB): Leading the Social Commerce Revolution

Jan. 12, 2024
Xcel Brands is a pioneering force in the convergence of shopping, entertainment, and social media and expects to generate $18 million in top-line royalty revenue in 2024. Based on the recent sale of 70% interest in its Isaac Mizrahi brand, which sold for six times royalty revenue, Xcel is trading for a greater than 75% discount to its intrinsic value, presenting tremendous potential upside for investors. Social commerce is expected to drive 20% of all US online sales by 2026, and Xcel is perfectly positioned to capture a significant market share with its proven approach to increasing conversion rates that significantly outperforms traditional digital marketing strategies. The Company's brands boast over 5 million social followers, generate over $600 million in annual retail sales, and have delivered over 20,000 hours of live-stream programming. Operating on a working capital-light business model, Xcel has consistently delivered revenue and adjusted EBITDA growth, allowing for continued investment in brand and technology development. With the launch of its new proprietary live stream and social commerce platform, Orme, Xcel is set for strong cash flow generation starting in Q1 2024. The Company's management team, which holds over 60% of Xcel's outstanding shares, brings decades of experience in building major brand management companies, and they are committed to driving innovation and profitability. In summary, Xcel presents a unique investment opportunity, combining leadership in an emerging industry, innovative technology, creative excellence, financial resilience, and strong growth prospects. Learn more at: https://bit.ly/4aCgPcJ

 Read More


"I work with many of the companies that would be RedChip companies. And we certainly ascribe to the same view that the RedChip Companies do, which is Discovering Tomorrow's Blue Chips Today."

  • Bob McCooey, Senior Vice President, NASDAQ Stock Market