Unveils Data on 320 Million Americans, becoming the first Company to allow Consumers to View & Reclaim Control of Their Online Data, Addressing a $247 Billion Industry
Killi Ltd. (TSXV: MYID, OTCQB: MYIDD) (“Killi”) announced the launch of Killi Unveil, an online platform that allows 320 million consumers in the US to securely access their own online data profiles, profiles that until today have remained inaccessible to them. The platform authenticates consumers’ personal identity, allowing them to retrieve and see how corporations are using their personal data. Once retrieved, consumers can view over 200 attributes collected and sold without their express permission.
“Every single person on the planet over the age of 16 has a digital profile that until now has been inaccessible to them. Corporations are generating approximately $6,000 a year on each consumer by selling their data,” said Killi founder and CEO Neil Sweeney.
Killi’s new platform also provides consumers the ability to edit their data - both a gap in the current data market and a requirement in California’s new privacy regulation Proposition 24. As data usage and acquisition has never typically included the consumer, there has never been a way for data to be updated. The result has been stale, outdated files being traded by parties, lowering the data’s efficacy and integrity. In working with Killi, companies can acquire user consent and more accurate files due to the profiles’ editability while redistributing dollars back to consumers.
Killi believes that all data is a manifestation of consumer identity and that redistributing control and compensation to the consumer is a critical component of participation in an evolving market. Kili Unveil is the latest iteration in Killi’s continued efforts for increasing consumer inclusion and compensation.
Sweeney continued, “There has been no destination for consumers to view, edit, opt-out, or be compensated for the use of this data, until now. At Killi, we believe consumers should have control of how their information is being collected and used. The notion that companies can continue to collect and sell consumers’ data without their involvement is an antiquated model that we are exposing and changing. Our innovative platform accelerates our mission of becoming the leading global brand associated with transparency and privacy for consumers.”
Learn more at MYIDDinfo.com.
