Genius Brands Continues to Expand the Baby Genius Consumer Products' Program

Jun. 11, 2015 9:01 am

BEVERLY HILLS, CA--(Marketwired - June 11, 2015) - As it prepares to debut a comprehensive Baby Genius retail program in September with dozens of new products, Genius Brands International, Inc., "GBI" (OTCQB: GNUS), a global brand management company dedicated to providing entertaining and enriching 'content and products with a purpose' for toddlers to tweens, continues to expand the Baby Genius retail program throughout North America with a growing roster of new licensees. The announcement was made today by GBI's President of Global Consumer Products Stone Newman.

GBI has added two new key partners to the Baby Genius family: Winfat Industrial Company Limited, which produces the Winfun® brand, who will design and develop early learning toys with a musical focus; and DGL USA, which will produce musical instruments and toys, dance mats, karaoke machines, and plastic bath toys under the Baby Genius banner. Both licensees will introduce their product lines in fall 2015. Winfat and DGL join a roster of previously announced partners debuting new product at retail this September in many anchor categories, including Manhattan Toy, developing soft toys; PBS Distribution, delivering Baby Genius content across a multitude of platforms (DVD, CD, digital); Zak Designs, creating a line of mealtime products; LeapFrog Enterprises, launching the first Baby Genius content available on the award-winning LeapPad™ line of kids' learning tablets; and Cupcake Digital and Black Lantern, both developing new apps under the Baby Genius brand banner.

"We will be re-launching Baby Genius with dozens of fantastic new products that will offer parents and caregivers even more fun ways to entertain and enrich their children through music and interactivity that encourage a child's natural growth," comments Newman. "With a new look, new music, and new entertainment, Baby Genius will offer a robust product line at retail this fall with a fresh unique approach that we think parents will love. We are delighted to welcome Winfat and DGL into the family of partners involved in this growing brand."

"Winfat is delighted to partner with GBI to develop an exciting array of infant, toddler, and early learning toys for Baby Genius that encourage a child's development," added Hon-wan Cheung, Managing Director at Winfat Industrial Company Limited. "The playful and colorful Baby Genius characters and contemporary music open the door to a wonderful new world of engagement, and we are honored to have been selected as a partner of this respected brand."

"Music and dance are a fun way for parents to interact with and engage their toddlers and encourage movement to facilitate development of motor skills," noted Hy Lanaido, Vice President, Toy Division, DGL Group. "We are thrilled to collaborate with GBI to introduce to parents in fall 2015 a new line of Baby Genius musical instruments, dance mats, and karaoke machines."

For more than ten years, Baby Genius has earned worldwide recognition for creating award-winning products for toddlers. Its catalogue of 500 songs, 125 music videos, and music-based toys features classic nursery rhymes, learning songs, classical music, holiday favorites, and more. Expanding the timeless appeal of Baby Genius offerings, GBI re-launched Baby Genius this year with fresh new designs, new entertainment, and an array of new toddler products in addition to the Baby Genius website. Additionally, all new music has been produced by music industry veterans Ron and Stefanie Fair, who have written and produced for numerous multi-award winning artists, including The Pussycat Dolls, the Black-Eyed Peas, Mary J. Blige, Fergie, Christina Aguilera, Lady Gaga and others.

Baby Genius continues to be the #1 video on demand property on Comcast's Baby Boost Channel, and due to its success as a top performer, Comcast is launching GBI's new Kid Genius channel in September on Xfinity On Demand, with the goal of delivering "Smart TV for Kids" starting fall 2015. Baby Genius will headline the Kid Genius program line-up and will also offer a variety of programming for toddlers up to 12-year-olds. The channel will also feature GBI originals such as Warren Buffett's Secret Millionaires Club and Thomas Edison's Secret Lab, as well as outside content.

About Genius Brands International
Headquartered in Beverly Hills, California, Genius Brands International "GBI" (OTCQB: GNUS) is a publicly traded global brand management company that creates and licenses multimedia content for toddlers to tweens. Led by award-winning creators and producers CEO Andy Heyward and President Amy Moynihan Heyward, GBI creates "content with a purpose," meaning content that is as entertaining as it is enriching. GBI's growing library of content includes the award-winning Baby Genius, Warren Buffett's Secret Millionaires Club, Thomas Edison's Secret Lab, Llama Llama, from the NY Times bestselling children's book franchise, and Stan Lee's Mighty 7, the first project from Stan Lee Comics, a joint venture with legend Stan Lee's POW! Entertainment.

A Squared Entertainment, a wholly owned subsidiary of Genius Brands International, is a brand management and licensing company that represents third-party properties across a broad range of categories in territories around the world. The company currently represents Psycho Bunny, a luxury apparel line, From Frank, a humor greeting card and product line, and Celessence Technologies, the world's leading microencapsulation company.
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About Winfat Industrial Company Limited
Winfat strives to offer learning educational toys that reach a child's full potential, kindle child's wisdom and intelligence through fun. The company was founded in 1989 and launched its own brand Winfun® worldwide since 2005. The brand inspires imaginings in a child of all ages with diverse toy series such as electronic toys, constructions toys, outdoor, kitchens, and more for the infant, toddler and preschool. Winfun® strives to innovation and originality into the field of developmental toys and creates products that would support child's development and offer smart solutions to parents. Today, Winfun®'s products are available to kids and parents in more than 60 countries worldwide. The American consumer can buy Winfun® products through national discount department stores such as Walmart, Toys 'R' Us, Kmart and Sears, Rite Aid, and through online retail sites such as,,,,, and Website

Founded 2001 in NY, DGL Group has grown to become a leading supplier and trusted vendor for major retailers across distribution channels including mass, specialty, toy, drug, club, grocery & convenience. By combining design excellence and creative products, DGL Group has forged partnerships with leading brands including Baby Genius, Fisher Price, Crayola, Discovery Kids, US Army, Coca-Cola, Hershey's & Nestle. Rigorous QC, testing standards and premiere materials are used across all Toy and Consumer Electronic products, maintaining approved licensing and certification with CE, RoHS, UL, MFI, Bluetooth, SGS, etc. DGL Group maintains offices in Shenzhen, Hong Kong, New York with Global HQ based in Edison, New Jersey.

Forward Looking Statements:
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the Securities and Exchange Commission (the "SEC"), not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

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June 11, 2015 - 9:01 AM EDT

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