It's Crunch Time in Cleveland!

MusclePharm's "Combat Crunch" to Tip Off Premier Partnership With the Cleveland Cavaliers Partnership Includes Exclusive In-Arena Branding, Online and Digital Promotion and Official In-Game Fourth Quarter "Combat Crunch Time" Feature

Apr. 24, 2015 10:15 am

CLEVELAND, OH--(Marketwired - Apr 24, 2015) -  Just in time for a pivotal Game 4 matchup in Round 1 of the 2015 NBA Playoffs, the Cleveland Cavaliers have announced a partnership with MusclePharm Corporation (OTCQB: MSLP), a scientifically-driven, performance-lifestyle sports nutrition company. Under the agreement, MusclePharm Combat Crunch, a performance-tested, high-protein bar, will be the premier partner of the Cleveland Cavaliers and the exclusive presenting partner of the "Fourth Quarter Combat Crunch Time" in-game feature during select playoff home games at Quicken Loans Arena. The partnership also includes in-arena signage and branding, digital promotions and sweepstakes, and product sampling at designated Cavaliers games.

"Crunch time at The Q is like no other in the NBA, when our fans and our team take it to another level to create a huge home court advantage when it matters most. As a result, MusclePharm Combat Crunch is the perfect fit here as an exciting new partner in the Cavaliers family," said Kerry Bubolz, Cavaliers president, business operations. "Teaming up with a leader in the sports nutrition industry to help bring the energy to our fans, especially during crunch time at The Q, is something we're very excited to get started with." 

The MusclePharm Combat Crunch partnership and its associated branded elements extend to other Cleveland Cavaliers and Quicken Loans Arena properties, including the Cleveland Gladiators (Arena Football League), the Lake Erie Monsters (American Hockey League) and the Canton Charge (Cavs NBA D-League affiliate). In addition to digital promotions and in-game activation for each of the franchises, the Gladiators will have an official "Combat Crunch of the Game" presented on Humongotron, The Q's massive four-sided center-hung scoreboard, during each home game.

"It's officially crunch time for the Cavs, and we are proud that our scientifically-driven, and performance-tested high protein Combat Crunch bar is the marquee partner of this world-class organization," said Brad Pyatt, CEO of MusclePharm. "As a lifestyle company built by athletes for athletes, we take great pride in our products and stand by the science behind them. We're looking forward to fans at The Q experiencing 'Crunch Time' in a whole new way with this partnership."

MusclePharm Combat Crunch bars will be available for purchase at The Q beginning next week. Branding and signage will be activated across Cavaliers platforms beginning with the 2015 playoffs and will continue through the 2017-2018 season.

About the Cleveland Cavaliers
As a new era of Cleveland Cavaliers basketball launches, the landscape for the future of the team is filled with excitement and energy at unprecedented levels. On and off the court, Cavaliers majority owner Dan Gilbert and the ownership group have made significant investments to provide the best experience, engagement and value to the most loyal, supportive and deserving fans in all of sports. The organization's commitment to bring an NBA Championship to the fans and the city of Cleveland has never been stronger. The team plays their games at Quicken Loans Arena -- aka The Q -- the NBA's third-largest arena known for its electrifying and award-winning game presentation. For more information, visit

About MusclePharm Corporation (OTCQB: MSLP)
MusclePharm® is a scientifically-driven, performance lifestyle company that currently develops, manufactures, markets and distributes branded nutritional supplements. The company offers a complete range of powders, capsules, tablets and gels. Its portfolio of recognized brands, including MusclePharm® Hybrid and Core Series, Arnold Schwarzenegger Series™ and FitMiss™, are marketed and sold in more than 110 countries and available in over 35,000 retail outlets globally. These clinically-proven and scientific nutritional supplements are developed through a six-stage research process utilizing the expertise of leading nutritional scientists, doctors and universities. MusclePharm is the innovator of the sports nutrition industry. For more information, visit Follow MusclePharm Corporation on Facebook, Twitter, and Instagram.

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Media Contacts:

Cleveland Cavaliers:
Phyllis Salem
Sr. Director of Corporate Communications
(216) 420-2231

Becky Warren
(916) 607-0129

April 24, 2015 - 10:15 AM EDT

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