Meet Group, Analyst Target Price, Recent Developments and Q1 Review

May. 18, 2017 8:03 am

NEW YORK, NY / ACCESSWIRE / May 18, 2017 / Traders News Source, a leading independent equity research and corporate access firm focused on small and mid-cap public companies is issuing a comprehensive report with no obligation on The Meet Group, Inc. (NASDAQ: MEET), a company that operates a portfolio of location-based social networking applications. Meet offers its social networks through different branded applications and monetizes its platforms through advertising, in-app purchases, and paid subscriptions. The company's online marketing capabilities allow customers to display advertisements in multiple formats across different locations.

Across its user base, Meet generates more than 10 billion mobile ad impressions per month. The company has more than 100,000 monthly advertisers, and the top marketing categories are retail, mobile applications, auto, and restaurants. Meet has robust advertising operations to support monetization efforts including partnerships with 2,000 ad networks, 50 direct integrated exchanges / demand-side providers, and two direct header bidding partners.

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In 2016, there were more than 2.1 billion smartphone users globally. As consumers spend more time on smartphones, marketers are devoting more resources to mobile advertising. In 2016, the U.S. spent $46.7 billion on mobile advertising. Going forward, the company projects a 17 percent compound annual growth rate, with total spending reaching more than $100 billion by 2021. The company has strong advertising operations and a demonstrated ability to monetize its applications. Meet also has experience integrating acquisitions into its existing ecosystem. Therefore, it is likely that Meet will pursue other deals to expand its existing portfolio.

Meet has made multiple acquisitions in the past year, and has shown no signs of slowing down. Furthermore, the company is generating positive cash flow, and has a relatively strong balance sheet. Organic user growth has dropped off somewhat recently, but the company has announced several initiatives to improve in this area.

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SOURCE: Traders News Source

May 18, 2017 - 8:03 AM EDT

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