PAR Completes Integration of Brink POS® with Punchh Mobile Engagement and Actionable Insights Platform

Jan. 14, 2016 7:30 am |  More About PAR Technology


Brink POS Now Seamlessly Engages Guests with Punchh Mobile Engagement Platform

ParTech, Inc., a leading global provider of point-of-sale solutions to the restaurant industry, today announced an agreement with Punchh, the premier provider of mobile loyalty and CRM technologies. Under the terms of the agreement, the companies have integrated the Punchh platform with the Brink POS Software solution for restaurants.

“Our collaboration with PAR allows us to deliver a world-class technology solution which will greatly improve the experience for our customers and their guests,” said Vic Mahadevan, Chief Executive Officer of Punchh. “We are thrilled to partner with the Industry-leading Brink POS platform from PAR to help drive guest engagement for restaurant operators and more importantly, provide them with the analytical tools and insights they need to grow their business.”

The Punchh Platform provides operators the ability to engage guests outside the walls of their restaurant in a fun and meaningful way. Using gamification, social media, and the ability to deliver creative loyalty programs, Punchh not only engages consumers, but also provides intuitive and powerful analytics to ensure programs are delivering or exceeding the expected returns.

Using the power of social networking, the Punchh-powered apps encourage customers to refer their friends to the brand and can reward them for that loyalty. This powerful referral tracking tool helps restaurants better understand the full network value of the brands’ biggest advocates.

“Mobile consumer engagement provides new and powerful opportunities for restaurants to grow their businesses. By integrating PAR’s Brink POS into a broader ecosystem of Mobile products and capabilities from Punchh, we will continue to deliver the most innovative solutions to our customers,” said Paul Rubin, VP of Brink POS at PAR. “We welcome Punchh into our ecosystem community and look forward to a successful partnership that drives value to our customers.”

The integrated Punchh solution with Brink POS is currently deployed across a number of different restaurant brands. For more information about PAR Brink POS and its leading cloud point-of-sale solution, visit www.partech.com.

About Punchh

Punchh, the restaurant industry's leading mobile loyalty and insights platform, delivers the industry's most comprehensive mobile engagement suite built atop of its enterprise-class CRM marketing software. Based in the heart of Silicon Valley, Punchh helps brands drive consumer engagement through private-label mobile apps which deliver loyalty, gift cards, gaming/sweepstakes, surveys, social referrals and reviews,. The Punchh Platform also tightly integrates with 3rd party systems including POS and Digital Ordering. The Punchh turn-key solution helps operators get to know their guests with actionable insights by housing various data sets within a single platform, and enabling them to communicate on a 1:1 basis in real time. Representative clients include Arby's, FOCUS Brands, (Schlotzsky's, Moe's Southwest Grill,) Rita's Italian Ice, CiCi's Pizza, TGIF, Dairy Queen, Capriotti's, and Cafe Rio.

About PAR Technology Corporation

PAR Technology Corporation's stock is traded on the New York Stock Exchange under the symbol PAR. PAR’s Hospitality segment has been a leading provider of restaurant and retail technology for more than 30 years. PAR offers technology solutions for the full spectrum of restaurant operations, from large chain and independent table service restaurants to international quick service chains. Products from PAR also can be found in retailers, cinemas, cruise lines, stadiums and food service companies. PAR’s Government Business is a leader in providing computer-based system design, engineering and technical services to the Department of Defense and various federal agencies. Visit www.partech.com for more information.

PAR Technology Corporation
Christopher R. Byrnes, 315-738-0600 ext. 6226
cbyrnes@partech.com

Business Wire
January 14, 2016 - 7:30 AM EST


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