Localiza Rent a Car

Localiza Rent a Car S.A., together with its subsidiaries, engages in renting and franchising cars and fleets in Brazil and internationally. The company rents cars to corporations and individuals on business and leisure trips directly and through a network of sales points. It also sells decommissioned and used cars through its stores. As of December 31, 2012, its fleet comprised 111,735 cars. Localiza Rent a Car S.A. was founded in 1973 and is headquartered in Belo Horizonte, Brazil.

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Investment Highlights
Company Name Localiza Rent a Car
Market/Symbol OTCQX: LZRFY
Recent Price
Market Cap $5,495.47M
Avg. Daily Vol. (3m) 283,985
Price/Book N/A
Price/Cash Flow 133x
As of Apr. 24, 2018
*Source: QuoteMedia

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Investment Highlights

  • The Company's corporate ratings are the best in the sector, allowing better conditions and terms in fund-raisings
  • The scale of business operations enhances bargaining power in cars purchasing. The purchase is made on bulks of cars to meet the needs of the car and fleet rental divisions and the needs of franchisees
  • The reduction of administrative costs by means of its dilution with a single management structure applied to all business divisions
  • Cross selling by taking advantage of the relationship each division has with their customers. Moreover, the Company intends to use each division's information base, mainly regarding the customer, to leverage revenues at low cost. Through cross selling, th
  • Common use of the structure for sale of decommissioned cars for fleet renewal, whereby the cars are mostly sold directly to final consumers. Furthermore, this sales structure provides knowhow to estimate the residual value of the cars with greater accurac

Leadership - Strong and widely recognized brand

Broad geographic coverage and strategic distribution

Leading-edge technology and innovative system

Personnel management and compensation systems

Cash generation and financial stability

Localiza Rent a Car Latest News

Ask the CEO

Meet The Board of Directors

Eugenio Mattar

Chief Executive Officer

Salim Mattar

Executive Chairman

Antonio Claudio Resende

Vice-President of the Board of Directors

Flavio Brandeo Resende


Leticia Costa


Jose Gallo


Oscar Bernardes


Stefano Bonfiglio


Meet The Management Team

Eugenio Pacelli Mattar

Chief Executive Officer

Roberto Antonio Mendes

Chief Financial Officer and Investor Relations Officer

Bruno Moreira de Andrade

Executive Officer

Euginia Maria Rafael de Oliveira

Executive Officer

Marco Antonio Martins Guimaries

Executive Officer

Edmar Vidigal Paiva

Executive Officer

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