Rapidly growing company in a rapidly growing market
Beneficiary of secular trend toward online ad spend by SMBs
Extensive technology platform and differentiated product portfolio
Growing revenue streams with considerable future growth potential
Proprietary products that improve operating leverage over time
Experienced executive team focused on execution with strategy discipline
Near-term completion of major business transformation
Not just a search engine - a media business with greater product differentiation
Projecting a return to strong growth with greater revenue diversification
Value Proposition
Local Corp., currently trading at a discount to book value, has historically maintained a top-line 40% CAGR. While this growth was briefly interrupted in 1H11 due to issues related to the Yahoo/Bing integration, the Company has achieved a return to strong growth with greater revenue diversification; management has guided for a record $110 million in revenue and $1.1 million in adjusted net income for 2012.
Canaccord Genuity and Morgan Joseph currently cover Local Corp. with a median price target of $4.90, representing greater than 100% upside. With the Company’s near-term completion of a major business transformation and its strong entrance into the high-growth daily deal business, this is a very conservative target.
Overview
Local Corp. (“Local” or the “Company”) is a leading online local media company that enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The Company reaches more than 25 million consumers each month on its flagship Local.com website, approximately 1,500 regional media sites and more than 100,000 geo-category websites. The Company distributes daily deals to hundreds of thousands of email subscribers in 14 markets via Spreebird, rich media ads via Rovion.com, and real-time product inventory information from more than 60,000 retailers nationwide via Krillion.com. Local Corp. was founded in 1999 and is headquartered in Irvine, California.