SMTP's SharpSpring Announces Launch of Media Center
Adds to Content Capabilities to Feature-Rich Marketing Automation Solution
GAINESVILLE, Fla., Oct. 8, 2015 (GLOBE NEWSWIRE) -- SMTP, Inc. (NASDAQ:SMTP), a global provider of cloud-based marketing technologies, today announced the availability of the SharpSpring Media Center, a new feature for the company's rapidly growing marketing automation solution. SharpSpring's Media Center allows users to manage, send and track click-throughs for marketing and sales materials in one convenient place.
With Media Center, users can improve their customer interactions with faster, more personal lead nurturing and other communications. SharpSpring's powerful automation technology can now be used with internal and external content pieces, such as white papers and videos, including those posted through social sites such as Twitter and Facebook. Media Center also provides resources with valuable content library management features, allowing users within organizations to share content and track performance of content between campaigns or various social channels.
"We continue to expand the SharpSpring platform to new levels and develop features that will enhance our users' interaction with their prospects," said Rick Carlson, SharpSpring founder and recently appointed SMTP Chief Executive Officer. "This is yet another example of SharpSpring creating ways for small and mid-sized businesses to improve the quantity and quality of their leads coming into their businesses and drive more sales."
About SMTP, Inc.
SMTP, Inc. (NASDAQ:SMTP) is a global provider of cloud-based marketing solutions, ranging from sophisticated marketing automation (via subsidiary SharpSpring) to comprehensive email and mobile marketing (via subsidiary GraphicMail) and scalable, cost-effective email deliverability services. The company's product family is hallmarked by its flexible architecture, ease-of-use and cost-effectiveness. SMTP augments its technology with high-quality, multilingual customer service and support. SMTP, Inc. is based in Gainesville, Fla.
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