SodaStream International Ltd. (NASDAQ:SODA) announced on Wednesday that it will begin adding Kool-Aid powdered drinks to its repertoire of beverages after reworking a deal with Kraft Foods, driving up the value of its small cap stock.
According to Reuters, the company, which sells a machine that allows users to make their own carbonated drinks, expanded its deal with Kraft, which originally allowed it to sell the brand's Crystal Light and Country Time drinks. The Kool-Aid package is expected to hit shelves sometime in the fourth quarter.
"We're pleased with the early success of Crystal Light and Country Time and believe that adding Kool-Aid will attract even more people to enjoy our flavors with personally-made carbonation," said Doug Weekes, vice president of beverages for Kraft Foods.
According to The Associated Press, SodaStream's system skyrocketed in popularity, as it has become a much less expensive way to enjoy carbonated bottled drinks while lowering the amount of plastic waste.
Shares of SodaStream were up 4.97 percent to $39.11 as of 2:37 on July 18, 2012.