Rarely does a day go by without more news of the rapid growth of social media and mobile apps. Now financial advisors are beginning to take interest as well.
According to Amy McIlwain, president of Financial Social Media, “While financial advisors may have initially been resistant or hesitant to embrace social and mobile apps, there are a medley of easy-to-use apps that make it easier than ever for financial advisors to manage their business, clients and the morass of information regarding the industry.”
AdvisorOne.com, a leading online information source for the financial advisor community, recently highlighted an interesting mix of mobile apps that can help advisors with their business. Apps such as Bloomberg Mobile, Nest Egg Estimator, and Flipboard Pages were at the top of the list compiled by McIlwain.
Advisors that recognize the workflow improvement opportunities presented by mobile apps may want to look at profiting from a leading developer in the space: MEDL Mobile Holdings, Inc. (OTCBB: MEDL).
MEDL has developed apps for a large number of top brands, including The New York Times Company, Monster.com, and Verizon, as well as celebrities such as Sarah Silverman and Marlee Matlin.
While the Company’s roster of clients is impressive, the real value of MEDL is in its proprietary push technology, known as the MEDL Brain. With more than one million apps in the market today, both developers and users are experiencing a major challenge: app discoverability. The MEDL Brain solves this challenge by creating profiles of its users to determine possible matches for relevant apps the users may be interested in. When it finds such a match, it “pushes” that app to the user, creating wider adoption of apps that may have gone unnoticed otherwise.
MEDL currently has more than 15 million users of the apps it’s developed. Using a lifetime value metric of $25 to $35 per user, this means MEDL should have a valuation today of between $375 million and $525 million, yet its current market cap is barely more than $10 million. This presents investors with an immense profit opportunity.
Disclosure: The subject security is a client of RedChip Companies, Inc. RedChip Companies, Inc., employees and affiliates may have positions and affect transactions in the securities or options of the issuers mentioned herein. For full financial disclosures for all RedChip clients, please visit http://www.redchip.com/disclosures.asp?src=rcv.